How to disrespect your email audience

How to disrespect your email audience

How to disrespect your email audience

When people talk about sending email - they will use words like "list" and "database" quite often forgetting that it is an actual human who will open the message,  read it and do something approaching what the sender asks them to do.

I have lost track of the people who preach on and on about "being social" and "how to be authentic" and then resort to sending unsolicited email along the lines of "WHY HAVEN'T YOU BOUGHT MY HOW TO BE SOCIAL TRAINING YET?"

How many books do you need to read (or write) telling you not to be an idiot online.

But I digress - this video is about your email audience, what you ask people to do and why following along with templated email - like the connect on LinkedIn button in this case is such a bad this.

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1 Laura di Franco

#FunkyThinkers – Laura Di Franco

#FunkyThinkers - Laura Di Franco

Laura di franco laura di franco
laura di franco

Laura Di Franco - Poet, Author, Coach. Funky Thinker

Laura was still buzzing from an open mic night when we recorded this.

So I am not quite sure if her answers would be the same if she was "sober."

We talked about that moment of insanity (again) when you have been putting something off and procrastinating and you finally commit to doing it. You go through the moment of insanity.

Walking in the woods and getting in touch with nature.

Interestingly, Laura wouldn't go back in history in her imaginary time machine.

"We can learn so much from ourselves if we just connect with the body and listen to those messages...." <<< Funky Thinking...

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Laura’s new book is coming out June 1st - you can find it here: http://www.possibilitiespublishingcompany.com/authors/laura-di-franco/

Jesse Cole

#FunkyThinkers – Jesse Cole

#FunkyThinkers - Jesse Cole

Jesse Cole jesse cole
Jesse Cole jesse cole

Jesse Cole - Funky thinker from Georgia

Jesse  Cole owns a baseball team. Yes really.

We talked about impatience, both in ourselves and in our customers and clients and the world at large.

North American people - If you think baseball is slow - you ain't seen nothing until you have seen cricket.

We talk about the IPL - Indian Premier league - video below and how they are a real life fantasy league owned by television.

We talk about Walt Disney, PT Barnum (the circus guy and thinking about it - as his wikipedia page says he was "promoting hoaxes" - probably the godfather of fake news. See - nothing is new...

Jesse's book is called "Find your yellow tux" and the pop up on his website could have been stolen from the funky thinkers play book. If you have trouble reading it - it says "Whatever is normal - do the exact opposite..."

jesse cole

Get Jesse Cole's book - "Find your yellow tux" by clicking on the cover below.

jesse colejesse cole

A flavour of the IPL is below - Not sure if this is the official video. It looks like it.

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If you prefer to listen on YouTube - here you go

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How to use an email signature.

How to use an email signature.

How to use an email signature

If I asked you what would you put on your email signature, most people would say, name, job title and some other boring details.

Some enlightened people even use their email signature for their referral partners.

Looking for flowers for your special occasion? - Call Debbie's florist xyz1234

Looking to make a will ? Call one of the numerous independent financial advisors in your local normalite networking club.

But what if you sell something intangible - (that means something that you can't touch...) something like professional services ?

How best to use your email signature then?

How about using it for testimonials?

You know - other people blowing your trumpet - instead of you.

Have a look at the video for an idea...

Greg Rosner

#FunkyThinkers – Greg Rosner

#FunkyThinkers - Greg Rosner

Greg Rosner greg rosner
Greg Rosner greg rosner

Greg Rosner - New York

Picture the scene if you will.

You are in the audience at a live event. And the presenter asks a question.

"Who wants me to explain this again?"

Everyone looks round to see what the social collective thinks before raising their hands.

People are paralysed by this kind of group think.

In this episode of Funky Thinkers, among other things,  we discuss technology that can make this type of awkwardness obsolete.

Plus we discuss, what would you teach someone who lived 20,000 years ago that would be useful to them?

And what would they teach you? (Apart from which leaves and berries are safe to eat, how to start a fire, how to kill and skin live animals for food).

garden of the gods greg rosner

Garden of the gods - Greg's most unusual place.

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Mark Wahlberg or Brad Pitt would play Greg in a film.

You can contact Greg via www.pitchkitchen.com

Avoid the mega gurus like the plague

Avoid the mega gurus like the plague

Mega gurus gather your email with the promise of some secrets.

People rage about mega gurus like Richard Branson. There is actually very little that you could learn from him that he hasn't already put into the public domain. Via podcasts and books etc.

The thing to learn from mega gurus is how they make naturally occurring phenomenon ABOUT THEM. Just like Richard Branson did with the hurricane Irma.

(Remember - he was in the news before hand - saying he wouldn't leave).

richard branson avoid the mega gurus like the plague


website voyeur avoid the mega gurus like the plagueavoid the mega gurus like the plague
Arlene Battishill

#FunkyThinkers – Arlene Battishill

#FunkyThinkers - Arlene Battishill

Arlene Battishill arlene battishill
Arlene Battishill arlene battishill

Arlene Battishill - LA/Toronto

In this episode we talk conspicuous consumption, the requirement to make small talk at networking and other events.

We also figured out that reading books, listening to podcasts and other funky thinkers staples is probably a bad idea if you travel everywhere on a motorbike.

Arlene has cycled down the entire length of the Baja Peninsula (that's almost 800 miles...) on a motorbike.

Arlene has a podcast called "What's your next move?" and can be contacted via www.arlenebattishill.com

If you want to listen on YouTube - you can do so below.

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Jill Smith

#FunkyThinkers – Jill Smith

#FunkyThinkers - Jill Smith

Jill Smith jill smith
Jill Smith jill smith

Jill Smith - Phoenix, Arizona

In this episode, we talked about old approaches to new problems - collecting money from people who don't want to pay it.

Jill would go back to the American Revolution and declaration of Independence time in her time machine.

Some kind of Sandra Bullock, Scarlett Johansen "nerdy FBI type" would play Jill in a film.

But here is the biggie. Jill has always wanted to sing the national anthem at the start of a sports game. (Sport irrelevant).

So we figured that we would give potential talent scouts something to look at and listen to. In a moment of insanity, Jill agreed to doing a rendition, which is below. Enjoy.

You can follow Jill on LinkedIn with #becausejillsaidso

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Why ‘Hysteria’ by Def Leppard might be the most procreated to album, ever.

Why "Hysteria" by Def Leppard might be the most procreated to album - ever...

Let me ask you a question.

What REACTION do you want people to have after consuming your content?

Most people want the audience to buy something...

Think about the "send money or the donkey gets it" adverts to get you to sponsor a donkey or  a car, OR A CHILD...

What if your content made people want to have sex...

How cool would that be?

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