Hugh Hefner – What he can teach small business owners

Hugh HefnerHugh Hefner died overnight and in this round up post, I link to various sources with more information plus add a commentary in bold where items are applicable to pornographic marketing.

Hugh Hefner created a fantasy world for millions of men but unlike most of his readers, actually got to live the dream. He successfully tapped into a new generation of Americans who were enjoying rising standards of living in the boom years of the 1950s … Obituary: Hugh Hefner

Here is the thing. He tapped into a new generation. He saw an emerging market and exploited it ruthlessly.

This interview was first published in 2009. Hugh Hefner has now died, at the age of 91. It’s easy to forget that, in his day, Hugh Hefner was something of a visionary. The laconic 82 year-old, best known these days for lounging around his luxurious … Hugh Hefner interview: ‘Playboy was not a sex magazine, as far as I was concerned’

One of the earliest exponents of costuming – Hugh Hefner was often photographed with the captains hat on. What are the two things that this subconsciously says?

I am the captain. (By definition – there can only be one).

Makes no difference if it is authentic or not. People are conditioned to bow to authority. Think of the last person you saw wearing a hi-vis vest.

 Captains of boats or ships or whatever you want to call them generally have money and lots of it. (Probably boats because it sounds posher but you can correct me in the comments).

https://twitter.com/BuzzExpres/status/913334313428668416

Another shot with the captain’s hat, pipe and silk dressing gown. Effortlessly saying. I am in charge and I am cool. (This was in the days when pipes were cool…)

However, others described Hefner as a lecherous pornographer who launched has magazine with a naked centerfold of Marilyn Monroe, taken years earlier and bought for $500. The Playboy mansion also saw a pyjama-clad Hefner attended to by a posse of young women. Hugh Hefner, founder of Playboy magazine, dies at 91 – The Guardian

So he was an opportunist then? This is capitalism defined. Having the luck and skill to buy something when it is cheap and sell it either for more money or even better as in this case, to multiple people at the same time. (Via Playboy magazine).

Hefner was arrested in 1963 and charged with selling obscene literature after publishing nude photos of actress Jayne Mansfield. The charges were dropped after a jury was unable to reach a verdict, but the experience led Hefner to launch the Playboy … Hugh Hefner, Founder Of Playboy, Dead At 91 – HuffPost UK

One of the earliest exponents of controversy then? Controversy – manufactured or real has worked well since then for The Sex Pistols, Oasis and virtually every reality TV show ever.

After news of Hugh Hefner’s passing at age 91, the Playboy founder’s lifestyle will always be remembered as anything far from normal. The first issue of Playboy gained notoriety after it featured a nude photograph of Marilyn Monroe in 1953, and in that … The life and times of Hugh Hefner – Yahoo7 Be

He passed away at his home in Los Angeles, the Playboy Mansion, due to natural causes. Hefner is survived by his wife Crystal, and four grown children, Christie, David, Marston and Cooper, who currently serves as chief creative officer at the company. Playboy founder Hugh Hefner dies at the age of 91 – Washington Examiner

See what his son it titled – “Chief Creative Officer” – The “build it and they will come” myth has been busted in the adult industry just the same as it has everywhere else.

Playboy founder Hugh M. Hefner, the pipe-smoking hedonist who revved up the sexual revolution in the 1950s and built a multimedia empire of clubs, mansions, movies and television, symbolized by bow-tied women in bunny costumes, has died at age 91.Atlanta Journal Constitution Playboy founder Hugh Hefner dies at 91 – The Globe and Mail

Whatever you think of the content of his material – the phrase “built an empire” indicates that he found sufficient people with money (always an advantage…) and found a way to mass produce enough of it to generate a nice profit.

https://twitter.com/abelg2297/status/913334313487187968

Not sure if he was the originator of this phrase but it is sure a good mantra to live by.

jonathan
pornographic marketing hugh hefnerhugh hefner

About the Author

Jonathan Senior. Management consultant. Swimmer, cyclist, runner, triathlete since 1996. Running coach, blogger since 2005. Likes punk rock, rap & rugby league. Dislikes dogs, tattoos and most other people.

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