How porn site Brazzers taps into mainstream events...

On any given day, if you look what is trending on twitter and what your "recommended stories" are on Facebook, you get a pretty decent insight in modern popular culture.

And this is handy if you are looking to sell things to people. You might sell B2B but last time I checked it wasn't "companies" who wrote cheques or sent you money. It will still be a person... With a Facebook account. What Brazzers do so superbly is to tap into these "real world" events - to sell stuff. In their case it is porn. But you can replicate this also.

Why is this important?

Think about it like this. The people who make Game of Thrones spend a LOT OF MONEY making sure that you know what is going on. They have invented a language, a culture and a way of thinking that people know about. That people work hard to keep up on.

Ask yourself this - virtually every time you go to an event with one of the local circuit gurus as the guest speaker, they will use lazy language and metaphors borrowed from football. Red card, penalty, arguing with the ref.

LAZY LAZY LAZY.

But the do it because they know people understand it.

Just the same with the Brazzers example of "Back to University" and Game of Thrones porn parody.

Get a notepad and pencil. Watch the video above and click the banner below to get one of these for your website.

Brazzers
website voyeur brazzersbrazzers

About the Author

Jonathan Senior. Management consultant. Swimmer, cyclist, runner, triathlete since 1996. Running coach, blogger since 2005. Likes punk rock, rap & rugby league. Dislikes dogs, tattoos and most other people.

Leave a Reply 0 comments

Leave a Reply:







CommentLuv badge