Stereotypes in adverts

Does TV lead or follow mainstream opinion? And is TV the same as the internet nowadays with all the catch up services and on demand video?

They are tricky questions.

One place to start observing this is in adverts. What are large corporations spending money on?

Here is the google image shot for the phrase ITV2 shows. What level and demographic are they pitched at?

itv2 shows Stereotypes in adverts

About the Author

Jonathan Senior. Management consultant. Swimmer, cyclist, runner, triathlete since 1996. Running coach, blogger since 2005. Likes punk rock, rap & rugby league. Straight talker. Suffers no fools...